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Free guide · 29 pages
What the Heck Does That Mean?
A plain-English guide to the words people throw around when you’re trying to build something online.
No jargon to explain the jargon. No textbook required.
Here’s a little taste
Every term gets the real name, the basic definition, and then a translation into normal-human language.
CTAWhat do you want me to do next?
LeadA person who raised their hand.
FunnelThe path you want someone to follow.
ConversionThey did the thing.
DNSThe internet’s address book and traffic director.
Marketing basicsLeads & follow-upPages & funnelsWeb addressesThe plumbingAds & trafficAffiliate terms60-second cheat sheet
Where should I send it?
Pop in your name and email and you’ll get the download right away. I’ll send an occasional plain-English tip too, and you can unsubscribe anytime.
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