Now open · a few shelves at a time

Ridge’s Business Emporium

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A hand-picked collection of free books, simple online marketing tools and online businesses you can start. Browse around, take what helps, and leave the rest on the shelf.

So… what’s in it for you?

Shelf one

The Free Books Shelf

Two short, plain-English books I wrote for people who are just getting started. No cost, no catch. Just tell me where to send them.

Free book

JUST START

Five Small Decisions That Can Change Your Direction Today

A short, encouraging read for anyone who’s been waiting for the “right time.” Five small decisions you can make today, no big plan required. Comes in a full illustrated edition and an easy-read phone edition.

Free guide

What the Heck Does That Mean?

A plain-English guide to online-business jargon

CTA, ROI, funnel, DNS… If you’ve ever nodded along while quietly wondering what everyone was talking about, this one’s for you. Every term translated into normal-human language, plus a 60-second cheat sheet.

Room two

The Tool Room

Simple online marketing tools, and online businesses you can start, all explained in plain English. Every one tells you what it is, who it’s for and what it costs.

Marketing tools Tools you can also earn with Businesses you can start
Step into the Tool Room

More shelves are being unpacked: handmade art, original music and a few curious finds. Check back soon.

The request counter

Don’t see what you’re looking for? Let me know.

Looking for a tool, a book, or just a straight answer to a question? Send me a message. If I know something good, I’ll point you to it. If I don’t, I’ll tell you that too.

Message Ridge
RBEEst. 2026
Behind the counter

Hi, I’m Ridge

I’ve been self-employed since I was 17: carpet cleaning, construction and remodels, auto detailing, and eventually online marketing. Along the way I picked up a lot of useful stuff, and I got tired of seeing good people get buried in jargon and hype.

So I opened this little emporium. Everything here is something I’ve made, used or would hand to a friend. Take a look around.